How Do I Convince a Buyer to Buy?

Clever words and tag lines capture a reader’s attention – but only for a moment.  These do not entice a buyer to buy.

Instead, consumers respond to copy that convinces them that a product can benefit them in some way. They are searching for solutions to problems and for ways to improve their lives.

For example, you have probably landed on this site because you are searching for ways to improve your business.  You are trying to solve one of the universal problems that challenge business owners every day.  You can improve in the following ways: 

ü       Cut Cost

ü       Increase market share

                        ü       Beat the competition 

ü       Entice new customers 

ü       Increase repeat business 

ü       Increase the amount of purchase 

ü       Educate and motivate employees

One way to reduce costs, of course, is to outsource tasks whenever possible. For instance, you probably do not need to have a writer sitting in your office all day everyday nor do you need all the services offered by the larger, more expensive advertising agencies.

Hiring a freelance writer is the obvious solution. But how do you select one?

Do a quick needs assessment to determine what skills your writer must have.  The freelancer obviously must possess the necessary writing skills, but he must also understand the market place and the “hot buttons” of consumers. In addition, he must understand your product and your business model, and he must work compatibly with your staff.

You have landed on the right site. I am a qualified writer with a strong work ethic. In addition, I have 14 years experience in sales and marketing.

If you need a freelance writer who is on time, on target, and on budget, contact me so that we can discuss your marketing goals.

Lacey J. Mizell

Freelance Commercial Writer

email: laceyjmizell@earthlink.net

Phone: 281-980-5370

You’ll be glad you did.  I can get your product off the shelf.